How to use Google Trends to make your content shine
Ever wondered what people are really interested in right now, or how you can make your blog posts and articles more engaging? Well, Google Trends is like a magic crystal ball for that! It’s a free tool from Google that shows you what’s hot and what’s not in the world of search terms. This guide will walk you through using Google Trends to pick topics that attract more readers and boost your SEO game.
What is Google Trends all about?
Imagine you could peek into everyone’s online searches and see what’s trending. That’s what Google Trends does! It lets you see how often people are searching for specific terms over time, and compares different keywords to help you understand what’s grabbing everyone’s attention. It doesn’t tell you the exact number of searches, but it shows you the relative popularity on a scale from zero to a hundred.
Finding the right words
Keywords are like the secret sauce to making your content findable. Google Trends helps you figure out which keywords are getting more popular and which ones are fading away. Just plug in some terms related to your topic, and see how they stack up against each other. This helps you choose the best ones to focus on in your articles or blog posts.
Catch the wave with short-term trends
If you’re looking to get a quick boost in visitors, keeping an eye on short-term trends is key. Google Trends can show you what topics are hot right now. Jumping on these trends by creating content that matches what people are currently interested in can bring a flood of new readers to your site.
Plan for the long haul with evergreen content
Not all content is about the moment. Some topics are like good jeans—they never go out of style. Google Trends can help you spot these evergreen topics that people consistently search for over the years. Covering these topics ensures that your content keeps attracting visitors, not just today but for months or even years.
Seasonal peaks? No problem!
Ever notice how some things only get popular at certain times of the year? Like searches for "pumpkin pie recipes" skyrocket in November. Google Trends can help you spot these seasonal trends so you can time your content perfectly. This way, when everyone starts searching for a topic, your site is ready and waiting with the answers they need.
Where in the world?
Sometimes, what’s popular in one place isn’t in another. Google Trends lets you drill down into where specific searches are the most popular. This is super handy if you’re targeting readers in specific areas. For example, if you're writing about popular tourist spots, knowing what destinations are trending in different regions can help tailor your content.
Keep an eye on the competition
Curious about what keywords your competitors are using? Google Trends can help you see how you stack up against them. By comparing your keywords with theirs, you can discover opportunities to stand out or areas where you might need to up your game.
Mix it up with different types of searches
People search differently depending on what they’re looking for. Some might want news, others might be shopping, and some might just want general info. Google Trends breaks down search data by type—like images, news, or YouTube. This helps you understand what kind of content you should create to match what people are looking for.
Plan your content calendar
Knowing when to publish what is just as important as knowing what to publish. With Google Trends, you can see when interest in topics goes up and down, which helps you plan when to post your articles to catch the peak interest times.
Google Trends is like having a roadmap for what to write about. It shows you the best paths (keywords) to take, the right time to start your journey (seasonal trends), and even what your fellow travellers (competitors) are up to. It’s a fantastic tool that can make sure your content not only reaches the right people but also strikes a chord with them. So go ahead, give it a whirl, and see how your content can improve!
