The impact of social media on SEO: What you need to know

Businesses are always looking for new ways to get noticed online. Did you know that social media can also play a huge role in boosting your SEO efforts? Even though social media doesn’t directly influence your ranking on search engines, it still has a big impact on your overall visibility. Let us explain.

Getting more eyes on your content

Imagine you’ve written a great blog post or created an engaging video for your website. If you only post it on your website, it might sit there unnoticed. But when you share it on social media, you open it up to a whole new audience. The more people see it, the better chance it has to get shared around. These shares can help increase your chances of getting backlinks (links from other websites pointing to your content), which are super important for improving your search engine ranking

Driving traffic to your website

At the end of the day, SEO is all about bringing more people to your website. Social media can help with that too! Every time you post a link to your site on platforms like Facebook, Twitter, or Instagram, you’re inviting people to come and check it out. When lots of people visit your site from social media, it sends a signal to search engines that your content is popular, which can indirectly help your rankings.

Building brand awareness

The more people hear about your brand, the more likely they are to search for you directly on Google. For example, if you’re active on social media and people start recognising your brand, they might search for your company name instead of a generic product. These searches help build trust and show search engines that people know and like your brand, which is a good thing for your SEO.

Social profiles show up in search results

Have you ever Googled a company and noticed that their social media profiles show up in the results? That’s another way social media helps with SEO! Your social media profiles, like your Twitter, Facebook, or LinkedIn pages, can rank in search results alongside your website. This gives people more ways to find your business and connect with you.

Building trust with social media

People trust businesses that are active and engaging on social media. When your business has a lively presence, it shows potential customers — and search engines — that you’re credible. While social media likes and shares don’t directly boost your search rankings, they help build your reputation, which can have a positive impact on your SEO in the long run.

Helping with local SEO

If you run a local business, social media is a great way to get noticed by people in your area. Posting about local events, promotions, or updates on platforms like Facebook can help you connect with nearby customers. Plus, when your social media profiles match the information on your website (like your address and phone number), it helps search engines verify your business details, which can improve your rankings in local search results.

Social media and SEO go hand in hand

While social media and SEO serve different purposes, they work together in important ways to help your business get noticed online. Social media might not directly influence how high your website ranks in search results, but it helps in a lot of other ways—by making your content more visible, boosting brand awareness, and driving traffic to your website.

So, when you combine your efforts on social media with a solid SEO strategy, you create a winning combination that can help your business grow and succeed online.