Orion Health Undergoes its Own Digital Check-up
““Using an independent third party to audit our digital presence gave us a fresh set of eyes and a clear lens with which to see ourselves. Oversite has no agenda or bias to skew the results.””
About Orion Health
Orion Health is a global provider of healthcare IT solutions, focusing on the integration and secure sharing of health data to enhance patient care and improve health outcomes. Their software streamlines healthcare operations, supports clinical decision-making, and enables the efficient exchange of information across the healthcare silos.
The company caters to a broad range of healthcare entities, offering tools for electronic health records, health information exchanges, and data analytics for better population health management and patient engagement. Through their technology, Orion Health facilitates a more connected, personalized, and efficient healthcare ecosystem. Their vision is to reimagine the healthcare experience for all people.
A source of Information and education, the Orion Health website is an important part of Orion Health’s business and online presence. It educates potential customers including hospitals and healthcare experts looking for tech solutions and products.
Orion Health utilises a combination of its in-house team and external agencies to manage SEO, SEM and its website, while social media is managed exclusively internally.
Challenge / Goal
One of Orion Health’s biggest challenges, like so many other businesses, is its online visibility.
“While I wouldn’t say we are in a saturated marketplace, it is hard to cut through from the big US competitors with huge budgets.”
One of the key areas that IDA audits is a business’s Competitive profile. Orion Health gained significant benefits from the key findings of the competitive audit.
““For our paid strategy, the competitor information was hugely valuable. It was quite amazing to compare how much they were spending and where they were being displayed compared to us. The audit gave us an insight into where our competitors are advertising, what their advertising budgets are, and an insight into their strategies. We will use this information to navigate more informed decisions in the future and create more effective campaigns with a better ROI” ”
Key Findings / Results
Aside from the competitive advantages, Orion Health was most shocked by the number of technical issues with its website. Being a new website, the company expected to find almost no fundamental issues or technical errors with the site. However, the site contained many, including more than 500 broken links, metadata issues, canonical tagging and duplication issues.
“We have since changed web developers. The ability to bring these issues to our developers in such a clear and organised way has been hugely valuable to us and our external teams. It has unified our large teams and created a clear and consistent agenda.
Orion Health was impressed by the audit’s format, as well as the information.
“We appreciated how well organised and methodically the information is presented. It is easy to understand, the grading system is extremely useful and digestible- it’s a valuable benchmark from which to grow.
Orion Health is steadily and systematically working through the audit’s recommendations. While it’s still too soon to determine their impact, “we feel confident and assured that we are on track. We are working on an optimised keyword strategy, working with our developers to prioritise technical issues with our website, and have eliminated so many low-hanging fruit issues that, once we had to knowledge of their existence, were quick and easy to correct.”
Orion Health looks forward to performing an IDA audit every 4-5 years to monitor performance, pick up any issues and gain a clear picture of the vital action points for continued growth.
